What are you selling?
- If you offer different types of services, use a headline for each service.
- Be specific but friendly – no jargon.
Distinguish yourself or your company:
- How are you different from others who offer the same services?
- What is unique about you?
- What results do you create for clients?
Use short paragraphs or bullets or a combination of both. Ask people to click on FAQs for more details.