What are you selling?

• If you offer different types of services, use a headline for each service.
• Be specific but friendly – no jargon.

Distinguish yourself or your company:

• How are you different from others who offer the same services?
• What is unique about you?
• What results do you create for clients?

Use short paragraphs or bullets or a combination of both. Ask people to click on FAQs for more details.